Why Print?
In 2006, The Print Council produced a 24-page marketing brochure demonstrating the extraordinary value and effectiveness of print communications. An update of the 2006 brochure with new research and content will be released in the fall of 2010.
“Why Print? The Top Ten Ways Print Helps You Prosper” is available to printers to influence their customers, prospects, and media decision makers’ appreciation of the value of print.
“Why Print?” defines and illustrates “the top ten ways print helps you prosper.” In addition to supporting each reason with user data, the guidebook also presents the visual impact that print can have. Each of its pages demonstrates a different effect print can achieve to catch the eye and inspire the mind of the reader.
A continuity postcard series based on the “Why Print” brochure has also been developed, and the brochure itself has been translated into six different languages.
We welcome and appreciate the use of The Print Council materials in part or in their entirety with proper attribution:
©2006, The Print Council, Washington, DC, www.theprintcouncil.org
Download Why Print?
Initiatives
- 2D Barcode Scanning Up Nearly 200% From Last Year
According to ScanLife's latest Mobile Barcode Trend Report, Q1 2012 saw over 5 million unique QR code users, a near 200% increase from a year ago. - Forecast 2012: Core Media to Grow 2.2%
Magna continues to forecast a slow-down in ad revenues growth in 2012, compared to 2011. TV, internet, radio, newspapers, magazines, and OOH ad revenues will grow 2.2%, excluding political and Olympic advertising.
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For the promotion of print media through education, awareness and research.
