Why Print is Green
Why Print Is Green, released in late 2009, describes print’s strengths as an environmentally responsible communications medium. It lists ten specific ways in which print is sustainable – from the responsible products used, renewable energy sourced, increased recycling rates, improved design and delivery methods.
The report is intended for use by printers and designers to demonstrate to their customers why print media is the environmentally sound choice for communicating with the audiences they want to reach.
Why Print Is Green cites specific information and resources available, and is an easy-to-use reference guide for print producers and print consumers.
Printed copies of Why Print Is Green can be ordered via email .
Digital files of Why Print is Green and a PowerPoint presentation are available only to The Print Council Sponsors.
A PowerPoint presentation of the Why Print Is Green is available to all Print Council Sponsors. The presentation lasts about 30-minutes and is complete with presenter notes and talking points for each slide. The deck can be the focal point of open houses, seminars, and sales and customer meetings. For additional information, please contact Joanne Vinyard.
Initiatives
- Direct Mail Motivating More Online Donations
Donors are more than three times more likely to give an online gift in response to a direct mail appeal than an e-appeal, according to a new national study. - Coupons Work --Even When They're Not Used
Data analysis of a 16-month field experiment finds that coupons -- whether used or not -- still increase awareness purchasing of a brand or retailer.
Latest Tweet
For the promotion of print media through education, awareness and research.
