Strategies, data, research, and case studies are important information in today’s effective marketing campaigns. The following are resources that are openly available in websites and, of course, printed pieces.

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Fold Factory Fold Factory

Fold Factory presents custom folding templates for printed materials, folding ideas and videos, folding resources, specialized software services for a brochure, pamphlet or flyer, specialty or proprietary fold.

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Professional Bookshelf Sappi Fine Paper

This web resource is a library of technical advice, information and publications that help printers and designers use paper correctly and in the best way.

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digital 101--Digital Design Center Sappi Fine Paper

This microsite is a free web application that helps you create custom marketing pieces.

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Target Marketing Magazine Target Marketing Magazine

Target Marketing covers all direct response media, including direct mail, e-mail, telemarketing, space advertising, the Web and direct response TV, and gives readers insight into such subjects as using databases and lists effectively, acquiring new customers, upselling and cross-selling existing customers, fulfillment strategies and more.

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Print is....Influential ChoosePrint.org

Jerry Cerasale, Sr VP Gov’t Affairs, DMA, presents data on the influence of direct mail and catalogs on purchases, such as 80% of mail is looked at by consumers. 50+% of Internet orders come from catalog viewers.

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DirectMarketingIQ.com Target Marketing Group

“DirectMarketingIQ.com presents marketing research and resources, special reports, books, a “direct mail package of the week,” and a complete library of direct mail and promotional emails. It focuses on direct mail, digital printing, and email segments. “

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Deliver Magazine US Postal Service

Delivermagazine.com, the companion website to the award-winning Deliver magazine, is the leading online resource for mail marketing strategies brought to you by the United States Postal Service.® The site features case studies, opinions, white papers and more on how best to influence consumers.

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Ed: Paper, Printing, Design, Knowledge: Getting Personal NewPage Paper

Getting Personal: With the advancement of printing technology, data mining and explosion of social media—Facebook, Twitter and countless other online communities and communications—marketers are discovering that they can have a conversation with their customers. Social media, the Web page, email, smartphones and, yes, print—are all part of a great conversation. 

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Yes Print! The Print Council

Yes Print! is series of single-sheet flyers, each based on a specific print-related topic, such as Integrated Marketing, Personalized Direct Mail, Mobile Marketing, 2D Barcodes, Social Media, and SMS. Research data and case studies related to each topic are included.

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1-1 Xerox Lab Xerox Corporation

The 1:1 Lab is a program that develops a variety of case studies covering different industry segments demonstrating the power of personalized color marketing. The 1:1 Lab uses direct mail marketing campaigns to test the difference of customized print communication over standardized direct mail messages. Actual results of the different campaigns are cited.

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ROI Appleton Coated

Appleton Coated’s brochure presents research findings from a Yankelovich survey of 1,000 consumer and their viewpoint on the ROI of Print. It shows how print offers: Inspiration, Impact, Interaction, Involvement, and Integration. As well as the findings and verbatim quotations that back it up.

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Print in the Mix The Print Council & Rochester Institute of Technologies

Print in the Mix is a clearinghouse of research on print media effectiveness that provides compelling, verifiable, and factual data from academic and reputable sources that make the case for all types of print media as a viable and effective ROI in the marketing strategy media mix. The clearinghouse is managed at RIT and is a free, easily accessible website. The research is presented as both Fast Facts and more in-depth Research Summaries.

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Print Delivers Seminar Video Blog The Print Council

A series of video clips from the Print Delivers presentations and attendee interviews highlight the information and data presented, and also what attendees have to say about print media and how it fits into their marketing campaigns.

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Direct Marketing Association Direct Marketing Association

The Direct Marketing Association is a global trade association of business and nonprofit organizations using and supporting direct marketing tools and techniques. DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the entire direct marketing process.

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ChoosePrint.org PIA of Southern California

ChoosePrint.org is an educational campaign developed by PIASC that is designed to promote the value of print and to reinforce the fact that print is a recyclable, renewable, and a sustainable environmental choice.

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There are many reasons why print is a responsible communications medium, such as its responsible products, renewable energy sources, increased recycling rates, improved design and delivery methods. The following resources expand on these reasons and explain goals for the industry.

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Carbon Offsets & Renewable Energy Certificates (RECs) Sappi Fine Paper

This brief provides a general understanding of carbon offsets and renewable energy certificates used in the paper and printing industries. Paper buyers can use this information to make informed decisions regarding suppliers and claims about their products and performance. They may also choose to use these instruments for achieving company-specific goals related to energy and greenhouse gas emissions.

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Environmentally Responsible Paper Procurement Policies Sappi Fine Paper

The information in this brief can be used to develop an environmental policy or guidelines on paper procurement and to train staff. At the end of each section are suggestions on wording that can be included in a policy or guideline document.

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Sustainable Use of Recycled Fiber Sappi Fine Paper

This brief offers information regarding the benefits of recycling paper and the responsible use of recycled fiber. It is important to put the recycled fiber to its best use—in the right locations and the right grades based on evaluating economic and environmental consequences–ultimately in products that displace a higher manufacturing footprint

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Life Cycle Assessment of Paper Products Sappi Fine Paper

This brief offers information on Life Cycle Analysis (LCA) as it applies to the paper and printing industries. The information can be used to help make informed decisions when buying paper and in developing environmentally responsible procurement policies for paper, including emissions to atmosphere, water quality, or waste to landfill.

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Paperrecycles.org American Forest & Paper Association

This website presents information/statistics, “how-to” guides, dvds/brochures, videos, and more related to workplace recycling, school recycling, and community recycling.

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Institute for Sustainable Communication Institute for Sustainable Communication

ISC is a 501(c)3 nonprofit organization committed to developing the next generation of communication and media leaders required to create green jobs, foster environmental restoration and improve quality of life in the communities they touch. Their activities include outreach and education; research and analysis; fellowship and mentoring of young urban scholars.

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Print is....A Renewable Resource ChoosePrint.org

Nan Faessler, xpedx, describes how using print and paper helps create income for tree farmers who then manage and renew forests in a responsible manner.

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Ed: Paper, Printing, Design, Knowledge. NewPage Paper

Ed™ is a continuing educational series sponsored by NewPage that delivers technical advice on all things printing: coatings, inks, retouching, prepress, embossing and more. Examples of the series are: Getting Personal, Balance

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ChoosePrint.org PIA of Southern California

ChoosePrint.org is an educational campaign developed by PIASC that is designed to promote the value of print and to reinforce the fact that print is a recyclable, renewable, and a sustainable environmental choice.

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Deliver Magazine--Green Marketing US Postal Service

The USPS magazine and website for marketing specifiers showcases the right strategies and resources that you can use to create an effective direct mail campaign with minimal impact on the environment.

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Ed: Paper, Printing, Design, Knowledge: Balance NewPage Paper

Balance: In this issue, Ed offers a big-picture view of sustainability in communications. Ed looks at the footprints of both print and electronic communications—their environmental costs and advantages—and ways to make the best use of both.

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eQ Sappi Fine Paper

eQ was created to elevate the environmental knowledge of consumers with fact-based and topical information around sustainability. It includes a print journal, microsite with videos, white papers, and an eQ tool which calculates the environmental benefits of paper choices.

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Down to Earth International Paper

International Paper launched a series of educational brochures on environmental topics called Down to Earth™ that include topics such as “Are pixels greener than paper?” “Is recycled paper the best you can do?” and more. They can be downloaded as pdf files.

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Go Paper Grow Trees International Paper

Go Paper Grow Trees is an International Paper website that promotes the responsible use of paper and other wood products, and promotes a better understanding of how choosing paper can actually help grow trees and protect the forestlands.

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Print Grows Trees Printing & Graphics Association MidAtlantic

Print Grows Trees is an educational campaign developed by the PGAMA Education Fund Inc. that presents facts to show that print on paper actually helps to grow trees and keeps our forests from being sold for development. The campaign includes a book for schools; website and social media; stickers; transit station posters, and more

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TwoSides National Assoc. of Paper Merchants (UK)

TwoSides is a program that promotes the responsible production and use of print and paper, and dispels common environmental misconceptions by providing users with verifiable information on why print and paper is an attractive, practical and sustainable communications medium. Two Sides is developing a U. S. presence.

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American Forest & Paper Association American Forest & Paper Association

AF&PA is the national trade association of the forest products industry that advances public policies promoting a strong and sustainable U.S. forest products industry in the global marketplace. AF&PA collects data and research on the forest, paper and packaging industry. AF&PA has embarked on an effort through the Department of Agriculture for approval of a commodity check off program.  That program is expected to be put before the forest and paper products industry next year for approval. [These programs are the basis for similar programs in the dairy, poultry, pork, beef and other agricultural commodities.]

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Better Practices, Better Planet 2020 American Forest & Paper Association

Better Practices, Better Planet 2020 is a set of five specific, challenging sustainability goals for the forest products industry. These goals are designed to build on the industry’s record of sustainability leadership, and include a transparent reporting process for holding the industry accountable for achieving them.

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Going Green Whattheythink.com

Going Green contains stories, reports, commentary, and interviews that highlight how a company can reduce its environmental footprint and become more sustainable. This website includes reading lists and green links to additional resources.

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Utopian Green Zone Appleton Coated

Utopia Green Zone developed by Appleton Coated is a website that provides information about incorporating environmentally responsible practices into companies, including “key questions for your printer”; green checklist; and more.

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Where is all of the E-Waste Going? Down to Earth Series - International Paper

Electronic products are complicated items that use many materials in their construction. Every time a newer, better electronic device arrives, an older one becomes obsolete. Eventually it will all have to be disposed of. But how? This issue discusses why proper e-waste disposal is important to the environment; what you can do to help; how paper compares to e-waste as a reusable, recyclable product. To get printed copies of this and other Down-to-Earth issues, visit the International Paper promo order page.

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