Print in the Mix

Covering all areas of print, including direct mail, magazines, custom publishing, newspapers, and more, Print In the Mix’s concise facts and top-line research summaries demonstrate print’s effectiveness and role in generating return on investment — alone and working synergistically with other media to drive results.

It does so by providing compelling, verifiable, and factual data from academic and multiple reputable sources that make the case for print.

Print in the Mix is published by the Rochester Institute of Technology School of Print Media and made possible by a grant from The Print Council, with additional funding from Printing Industries of Southern California

The Print in the Mix staff and its associate editors from other universities review research from a variety of academic and industry information sources, distill the quantitative facts into Fast Facts and Research Summaries.

Companies of all types and industry segments have been incorporating the Print In the Mix research into their marketing campaigns and materials, and are using the research to position their companies and staff as experts in the eyes of their customers. They have educated their sales and marketing staff, informed their customers, and incorporated the research into their collateral pieces.

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