FOR THE PROMOTION OF PRINT MEDIA
THROUGH EDUCATION, AWARENESS AND RESEARCH
Print Delivers
The Print Council has developed the Print Delivers seminar series to educate media and marketing decision makers about the effectiveness of print and why print should be an important part of marketing campaigns.
Attendees hear case studies, ROI data, and statistics about the effectiveness of print. They hear how print integrates with other media and amplifies communication messages. Plus, topics include the sustainability of paper and print, and what is possible with print that is not achievable with digital media.
The Print Delivers seminars are currently being scheduled for the 2012 year in cities across the US. The dates will be listed as they are finalized.
Initiatives
- Direct Mail Motivating More Online Donations
Donors are more than three times more likely to give an online gift in response to a direct mail appeal than an e-appeal, according to a new national study. - Coupons Work --Even When They're Not Used
Data analysis of a 16-month field experiment finds that coupons -- whether used or not -- still increase awareness purchasing of a brand or retailer.
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For the promotion of print media through education, awareness and research.
