FOR THE PROMOTION OF PRINT MEDIA
THROUGH EDUCATION, AWARENESS AND RESEARCH
Initiatives
Since 2006, The Print Council has worked to promote, develop, and advance the market for print media through education, awareness, and research. That means educating both our own printing industry as well as the media and marketing communities about the importance of print and, most importantly, the role that print can and should play in the overall media mix.
The initiatives are as follows:
Initiatives
- Direct Mail Motivating More Online Donations
Donors are more than three times more likely to give an online gift in response to a direct mail appeal than an e-appeal, according to a new national study. - Coupons Work --Even When They're Not Used
Data analysis of a 16-month field experiment finds that coupons -- whether used or not -- still increase awareness purchasing of a brand or retailer.
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For the promotion of print media through education, awareness and research.
