FOR THE PROMOTION OF PRINT MEDIA THROUGH EDUCATION, AWARENESS AND RESEARCH

News and Views

CATALYST PAPER TO HOST PRINT DELIVERS SAN FRANCISCO FOR MEDIA AND MARKETING DECISION MAKERS

Presentations by Future US, US Postal Service, Xerox Corporation, Heidelberg USA, and Catalyst Paper Washington DC, April 24, 2012 – Catalyst Paper will host the 15 th Print Delivers event in San Francisco on Wednesday, May 23, 2012 at the City Club of San Francisco from 2:30 to 6:30 pm for top advertising agency executives [...]

NEW RESOURCE CENTER: ONE STOP FOR PRINT EFFECTIVENESS STUDIES AND SUSTAINABLE CAMPAIGNS

WASHINGTON D.C., October 20, 2011 – The Print Council has recently launched its new Resource Center, bringing together in one place available studies, campaigns, and information from a variety of organizations and companies on the effectiveness of print and sustainability of paper. All items are educational in nature and openly available via the Internet or [...]

PRINT IN THE MIX WEBSITE REDESIGNED FOR IMPROVED RESEARCH USE

WASHINGTON D.C., September 16, 2011 – With nearly 37,000 visitors a year, Print in the Mix (PIM), a comprehensive clearinghouse of research on the effectiveness and value of print media in the marketing mix, has established itself as a key resource for the printing and marketing communities. As of Graph Expo 2011, the website published [...]

WESTAMERICA GRAPHICS HOSTS PRINTEGR8 FOR MEDIA AND MARKETING DECISION MAKERS

LONG BEACH, CA, April 12, 2011 – The integrating and energizing force behind multi-channel marketing and targeted campaigns that include internet, email, mobile and social media – is PRINT. And, print on paper is an environmentally friendly medium due to its renewability, recycle-ability, and sustainable forest management. That’s the message top advertising agency executives and [...]

THINK PATENTED CAPTIVATES 200 MARKETING PROFESSIONALS AT “PRINT DELIVERS” EVENT

DAYTON, OHIO, March 18, 2011 – Two hundred marketing professionals, designers and print buyers converged on The University of Dayton Arena on Wednesday, March 9th. However, it wasn’t for a basketball game. On this day, Think Patented assembled speakers from some of the industry’s most influential organizations: Eastman Kodak, Leo Burnett Worldwide, Sappi Fine Paper, [...]