FOR THE PROMOTION OF PRINT MEDIA THROUGH EDUCATION, AWARENESS AND RESEARCH

News and Views

NEW RESOURCE CENTER: ONE STOP FOR PRINT EFFECTIVENESS STUDIES AND SUSTAINABLE CAMPAIGNS

WASHINGTON D.C., October 20, 2011 – The Print Council has recently launched its new Resource Center, bringing together in one place available studies, campaigns, and information from a variety of organizations and companies on the effectiveness of print and sustainability of paper. All items are educational in nature and openly available via the Internet or [...]

PRINT IN THE MIX WEBSITE REDESIGNED FOR IMPROVED RESEARCH USE

WASHINGTON D.C., September 16, 2011 – With nearly 37,000 visitors a year, Print in the Mix (PIM), a comprehensive clearinghouse of research on the effectiveness and value of print media in the marketing mix, has established itself as a key resource for the printing and marketing communities. As of Graph Expo 2011, the website published [...]

WESTAMERICA GRAPHICS HOSTS PRINTEGR8 FOR MEDIA AND MARKETING DECISION MAKERS

LONG BEACH, CA, April 12, 2011 – The integrating and energizing force behind multi-channel marketing and targeted campaigns that include internet, email, mobile and social media – is PRINT. And, print on paper is an environmentally friendly medium due to its renewability, recycle-ability, and sustainable forest management. That’s the message top advertising agency executives and [...]

THINK PATENTED CAPTIVATES 200 MARKETING PROFESSIONALS AT “PRINT DELIVERS” EVENT

DAYTON, OHIO, March 18, 2011 – Two hundred marketing professionals, designers and print buyers converged on The University of Dayton Arena on Wednesday, March 9th. However, it wasn’t for a basketball game. On this day, Think Patented assembled speakers from some of the industry’s most influential organizations: Eastman Kodak, Leo Burnett Worldwide, Sappi Fine Paper, [...]

UNISOURCE WORLDWIDE AWARDS CHALLENGE GRANT TO THE PRINT COUNCIL

Washington, D.C. – December 7, 2010 – The Print Council is pleased to announce that the Unisource Worldwide Matching Challenge Grant has resulted in $100,000 of new financial support from the industry – as well as 15 new supporters to the council ranks. According to Print Council Executive Director Ben Cooper, “We are thankful for [...]