FOR THE PROMOTION OF PRINT MEDIA
THROUGH EDUCATION, AWARENESS AND RESEARCH
Events
The Print Delivers seminars are currently being scheduled for the 2012 year in cities across the US. The dates will be listed as they are finalized.
For additional information about these events, please contact Joanne Vinyard.
Community
Community
- Women Most Notice Price, Quality Info in Advertising
The top elements of advertising that make women "take notice" are an easily found price (45%) and proof or details of quality (43%) followed by relevant messaging (39%) and ads that are easy to remember (28%). - Triple Digit Growth in Mags' Use of Mobile Action Codes
Magazines use of mobile action codes -- QR codes, Microsoft Tags and 2D barcodes -- exploded in 2011, rising 439%. Video and sweepstakes/opt-ins were the the biggest uses for action codes.
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For the promotion of print media through education, awareness and research.
