FOR THE PROMOTION OF PRINT MEDIA
THROUGH EDUCATION, AWARENESS AND RESEARCH
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- Direct Mail Motivating More Online Donations
Donors are more than three times more likely to give an online gift in response to a direct mail appeal than an e-appeal, according to a new national study. - Coupons Work --Even When They're Not Used
Data analysis of a 16-month field experiment finds that coupons -- whether used or not -- still increase awareness purchasing of a brand or retailer.
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For the promotion of print media through education, awareness and research.
