FOR THE PROMOTION OF PRINT MEDIA
THROUGH EDUCATION, AWARENESS AND RESEARCH
Ed Farley for Unisource Worldwide pushing the power of print and paper in a going green movement
Ed Farley talks to Gail Nickel-Kailing about companies in the graphic arts industry; manufacturers, distributors, and associations that are all pushing the power of print and paper. The Print Council has programs that reach out to media and marketing specifiers about the effectiveness of print.
Community
- Direct Mail Motivating More Online Donations
Donors are more than three times more likely to give an online gift in response to a direct mail appeal than an e-appeal, according to a new national study. - Coupons Work --Even When They're Not Used
Data analysis of a 16-month field experiment finds that coupons -- whether used or not -- still increase awareness purchasing of a brand or retailer.
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For the promotion of print media through education, awareness and research.
