FOR THE PROMOTION OF PRINT MEDIA
THROUGH EDUCATION, AWARENESS AND RESEARCH
Print Delivers Dallas, April 29, 2010
Sponsored by the Print Council and hosted by Williamson Printing, Print Delivers Dallas featured speakers from The US Postal Service, Kodak, Heidelberg and Sappi at the April 29th event in Dallas, TX.
Close to 200 marketing and graphic arts professionals from agencies and corporations gathered to learn more about the power of print. Presenters shared statistics, case studies and the latest findings about print media effectiveness. They also presented a strong environmental case for print.
Community
- Direct Mail Motivating More Online Donations
Donors are more than three times more likely to give an online gift in response to a direct mail appeal than an e-appeal, according to a new national study. - Coupons Work --Even When They're Not Used
Data analysis of a 16-month field experiment finds that coupons -- whether used or not -- still increase awareness purchasing of a brand or retailer.
Latest Tweet
For the promotion of print media through education, awareness and research.
